Brooke Pancake's New Sponsor Is ... Waffle House

A few years back we were driving around the Deep South and, somehow, I managed to convince or cajole my wife into eating three consecutive meals at Waffle Houses. It's one of my proudest achievements. (Do I need loftier goals?)

You know who else loves Waffle House? Brooke Pancake. Sounds like a joke, but it isn't. And today both Waffle House and Brooke Pancake announced that the restaurant chain has become a sponsor of the golfer.

It's a match made in breakfast-served-all-day heaven.

When she posted the photo above to Instagram, Brooke wrote this along with it:

"What an exciting, fun day! And to think this all began when I announced on national television that I actually like waffles more than pancakes ... on National Pancake day #breakfast #AllStarspecial"

Brooke also shared a video on Instagram from her Waffle House photo shoot today:

And, of course, Waffle House got in on the social media fun:

In a press release titled "Pancake Comes To Waffle House Restaurants," the company says:

Before waffle-lovers the worldwide get upset, Waffle House is not changing its menu. Rather, Waffle House is excited to announce a partnership with LPGA rising star Brooke Pancake for the 2015 season.

"Growing up in Chattanooga, I've always been a Waffle House fan, "says Brooke Pancake. "And to be quite honest, I prefer waffles over pancakes anyway."

"This will be the first time that the Waffle Nation will be cheering for a Pancake," says Waffle House President and CEO Walt Ehmer. "Brooke exemplifies hard work, southern charm and a contagious personality which makes her a great representation of Waffle House."

As part of the partnership, Brooke will visit Waffle House restaurants along the tour and post stories from the road on social media.

Before turning pro, Brooke led the University of Alabama to the school's first national golf championship in 2012. She was named first team All-American and received the Honda Award as the nation's top collegiate golfer.

This calls for a celebration! Waffles for everyone, but especially for Pancake!