Omega has been big in golf, particularly in European golf, for many years now. And the company that makes high-end watches, jewelry and other accessories has a knack for signing big names as endorsers. Rory McIlroy, Sergio Garcia and Michelle Wie, for example, are among the golfers who have endorsement deals with Omega, which refers to its "family of ambassadors." Other Omega ambassadors include Nicole Kidman, Buzz Aldrin, Cindy Crawford, Daniel Craig and George Clooney.
That family now includes a new ambassador, the youngest one: 18-year-old Charley Hull. Included in the announcement of the new agreement was this statement from Charley:
"Everyone is aware of the strong commitment OMEGA has made to women's golf. I'm proud to be part of a roster that includes Stacy, Michelle and Shanshan and which is now working closely with the Ladies European Tour."
Those golfers being Stacy Lewis, Michelle Wie and Shanshan Feng, obviously. The company added this note:
OMEGA has been impressed by Charley's relentless spirit and her dedication to her sport. The brand looks forward to seeing what she will accomplish in the years ahead.
As do we all! And it should be fun watching Charley grow up in golf, sporting her gleaming Omega wristwatch. Hull was the LET's Rookie of the Year in 2013, and won her first professional title at the 2014 LET Lalla Meryem Cup days before turning 18. Of course, she famously became the youngest-ever Solheim Cup player in 2013, and played very well - including a singles victory over Paula Creamer.
Charley will continue playing the LET in 2015, but also has conditional status on the LPGA for next year. In 2014, with no LPGA status, she got into nine LPGA tournaments, so expect that number to grow in 2015.
Smart investment by Omega, getting Charley Hull on board now.