Morgan Pressel and The Donald's daughter Ivanka Trump joined forces at a media event last week. The event was to publicize the Gems set of club from Callaway, a new set aimed at beginning women golfers.
Said Morgan: "We're trying to encourage women to play the game. The biggest thing we need to do is to show and explain to women the benefits of playing golf. A lot of women are intimidated by the game and are hesitant to go out and try it. Once they do play golf, they keep going back for more." (source)
More about the Callaway Gems clubs here.